Peter Beaumont (2013, 15 September) brings to attention the credo of one of novelist Victor Pelevin's more cynical creations, the Russian adman from the novel "Homo Zapiens":
"First you try to understand what people will like and then you hand it to them in the form of a lie."
Reference
Beaumont, P. (2013, 15 September). Vladimir Putin: arch manipulator with a mission to check US will. The Observer, 15 September 2013, p.34.
